The Fraser Coast region has rapidly become an influential player in both domestic and international tourism industries. At the heart of this influence is the Fraser Coast Sports and Recreation Precinct, a crucial attraction that has thrust the region into the limelight as a prime venue for large-scale events. The successful hosting of the A-Class Catamarans World Titles in 2018 served as testament to this fact, showcasing the region's formidable capacity for managing grand events.
Moreover, the area boasts a rich cultural tapestry, brought to life through a variety of food and cultural events. The annual Mary Poppins, Open House, and Relish festivals serve dual roles: they not only draw visitors from far and wide but also serve to foster a strong sense of community spirit among locals.
Further bolstering the tourism sector is the region's military and heritage tourism, underscored by unique attractions such as the Gallipoli to Armistice memorial and the iconic Military History and Colonial Museum. However, to fully capitalise on these attractions, there exists a pressing need for the establishment of more ancillary businesses, including those in the hospitality sector, interpretation services, and packaged tours.
Fraser Coast's economic landscape is also shaped by investment decisions, which hinge upon a delicate balance between acceptable risk and projected returns. The Australian Trade Commission's emphasis on the importance of tourism to the Australian economy underscores the necessity for strategic investment outcomes. It is here that the role of government facilitation becomes crucial, following robust guiding principles to attract private investment, and sometimes, direct government investment.
The Fraser Coast Council, alongside Fraser Coast Tourism and Events and the local business community, plays a pivotal role in attracting additional investment into the region's vibrant tourism sector. The Urangan Harbour precinct stands as a shining beacon of local marine and tourism assets that would see significant benefits from substantial investment.
Economic development in the Fraser Coast region is not a solitary endeavour; it calls for collective action. Each entity—individual, business, or institution—has a significant role to play in spurring economic growth. The Council is instrumental in this effort, taking on multiple roles in attracting investment, facilitating connections across the community, and collaborating with other levels of government.
At its core, economic development is about creating spaces where people are eager to invest, work, and live. It's about fostering connections between people, companies, institutions, and communities. Ensuring sustainable economic growth on the Fraser Coast requires collective actions in multiple areas—investment attraction and facilitation, coordination and strategic planning, capacity building, collective advocacy, and regional destination marketing.
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Maryborough is a city located on the Mary River in South East Queensland, approximately 250 kilometres north of Brisbane. The city has a population of approximately 20,000 and is closely attached to Hervey Bay nearby, making up the region known as the Fraser Coast.
Tourism plays a major part in the economy of Maryborough. The city promoted its heritage with many preserved 19th and 20th century buildings located in and around the city, such as the local General Post Office and Customs House.
The main industrial company in Maryborough is EDI Rail, which has built much of the rolling stock and locomotives for Queensland Rail and in recent years has been involved with ship building as well.
The city has a strong environmental focus and supports rare and endangered species including the local Mary River Turtle.
Maryborough’s economy is also supported by a multitude of farming and station prospects and has a growing fishing industry. Maryborough is also the location of one of the biggest producers of natural timber products in the nation and so the city has close ties to the timber industry.
Currently the local government are actively promoting the Fraser Coast’s advantages for life and work, to attract new business and developments.
Maryborough Council’s goals for the near future comprise of: creating an environment that is beneficial for business growth and attraction; encourage sustainable and innovative business practices; ensuring infrastructure meets industry as well as community needs; and encouraging business networks.
For residents and prospective business people, the appeal of the Fraser Coast is its lifestyle diversity. The Council will continue to strive to provide natural beauty, recreational and leisure facilities and other lifestyle offering to ensure the area is appealing to people of all ages.
