As the business owner, you may have a clear idea as to what you’re selling - the fit out, the profits, systems, the location, the lifestyle, the brand, the years of hard work building the business - but what a buyer is actually buying is much simpler and it’s often not the “lifestyle” or “independence” promoted to get their initial inquiry, the final buying decision will come down to the research process or due diligence.
This is a technical, highly involved research process that by its conclusion has stripped away the more romantic drivers to purchase in a business buyer. This reduces what a buyer is buying into its simplest form:
By eliminating risks, doubts and uncertainties in your business you will earn buyers' confidence, and the likelihood is they will proceed.
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